This week, our friends at Bernalwood pointed out an excellent find in the mailbox: the Urban Outfitters Early Spring 2012 Catalogue with San Francisco as its muse.

The catalogue is rife with shots of our fair city, including backdrops of Bernal Heights, the Golden Gate Bridge, Sutro Tower, Land’s End and other SF spots.

Love or hate Urban Outfitters (is that sarcasm, Bernalwood?) we can’t deny that the shoot makes our city look even cooler. Check out images from the shoot by Tim Barber in our slideshow, and get behind the scenes footage in the video by Tim Barber below. Let us know what you think in the comments section.

Urban Outfitters Early Spring Catalog 2012 from Urban Outfitters on Vimeo.